Yesterday Amazon deplatformed Parler from its S3 servers. Parler is a free-speech Twitter alternative that many conservatives have flocked to. The S3 servers are massive and carry much of the Internet’s commerce and data storage, even including much of the government’s data. This gives one man – Jeff Bezos – enormous power. The other Big Tech plutarchs, Zuckerberg, Dorsey, Cooke, the Google guy, etc, aren’t too far behind. Among them they wield unprecedented power over a very centralized world. They also own much of Congress.

When the establishment fights back this hard you can be sure that it is protecting something very important to them. For some reason they are deathly afraid of free speech and the current populism. This is antithetical to American values, including, simply, fair play.

Last night I cancelled all pending Amazon subscriptions for the month, and went to Walmart and Vitacost instead. WM is not great either (China), but they are less dangerous than Bezos. It’s time to stop funding the destruction of our nation. I plan to use Amazon as a research tool, then source the products elsewhere when possible.

It’s also time for conservative investors to step up and start alternatives to Amazon. This has begun for social platforms, but it must happen now for commerce as well. This is freedom’s new frontier, replete with both danger and opportunity. We need to take this seriously.